Find out the truth
Socks secrets of Europeans
Europe's largest sock study
Who only changes their socks every few days? Who owns most couples? And who lets you Sock Preferably buy from mom?
BLACKSOCKS knows the answers. A total of 3000 men and women were interviewed in six European countries. The market research institute GfK Switzerland has this representative survey on behalf of BLACKSOCKS carried out. The result is surprising and shows great differences within Europe. The respondents of all six countries have one thing in common: the older you get, the less often you put on fresh socks.
Italy: The most hard -working sock hopers
"Change is mandatory"
Who would have thought: No European country is as clean in terms of socks as the Italians.
Every tenth attracts fresh socks several times a day. The southern Europeans buy new socks around 16 times a year. An Italian sock drawer contains an average of 17 pairs.
Bestsellers of the Italians:
Great Britain: The biggest mother's son
"Purchasing is for others"
Who buys new socks to the British? Not the wife, not the partner - the mother!
In most cases, British who do not get their socks themselves send their mom. When it comes to changing socks and ownership, the British men are in midfield. But not in the shopping tactics; It is unique!
Bestseller of the British:
Switzerland: The laziest socks changers
"Cleanliness is not a virtue"
Switzerland, the cleanest country in the world. That ends with the feet at the latest. Nowhere do men change their socks as rarely as in Switzerland.
Only 70% of those surveyed attract fresh socks every day. Every sixth wears the same socks for two days at a time, and every tenth Swiss puts his feet in the same socks for more than two days.
Bestseller of the Swiss:
France: The empty sock drawers
"Change is exception"
In these sock drawers, the nonchalance is at home. She has enough space, because the Frenchman has by far the least socks: only 17 pairs.
Madame and Monsieur prefer to spend their money on others; You only buy 9 pairs of new socks a year. The minus record in this survey. Nonchalance also when changing: Monsieur doesn't like to change his socks very much, only 2 of 3 do this every day.
Bestseller of the French:
Germany: The largest sock wealth
"Quantity is important"
You can never have too many socks. At least that's how the Germans see it. Women and men have 24 pairs here. This is European record.
The German 13 new socks bought year after year. And if you have so many new socks, you also want to wear them: 8 out of 10 of the respondents change their socks a day.
Bestseller of the Germans:
Austria: The most convenient socket buyers
"Delegating is the trump card"
Nobody likes to delegate as the Austrian men. Around a quarter of the respondents can be bought by the socks.
Mostly from the wife or partner. And they do that very conscientiously: the Austrian has an average of 23 pairs of socks and ends up in second place behind Germany when it comes to ownership.
Bestseller of the Austrians: